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| 01/29/2012 10:00 PM |
| Will Curve Appeal Demonstrate Appeal to Men and Women? -Campaign Spotlight |
 The Curve fragrance is being joined by a brand extension, Curve Appeal, which is also being aimed at male and female consumers in their 20s. In a departure, ads for the new fragrances feature celebrities.
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01/25/2012 10:00 PM |
| Out of Perfume? Rosewood Hotels Enlist Fragrance Butlers |
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This month, eight Rosewood properties began supplying guests with a fragrance butler who is trained on the different scents being offered.
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01/08/2012 10:00 PM |
| Axe Adds Fragrance for Women to Its Lineup |
 Axe, the Unilever brand, has so far been pitched at young men, with ads depicting women smelling Axe users and aggressively pursuing them.
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12/07/2011 10:00 PM |
| Perfumers Turn to Scents of Candy - Skin Deep |
 Sugary scents are the flavor of the moment at the perfume counter.
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12/05/2011 10:00 PM |
| Vain Glorious | Home Fragrance |
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Hand-blended fragrances that evoke the smells of your hometown, by Shipley & Halmos and D.S. & Durga.
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